Lesson series

WBI - Website UI/UX (Synchronous and Asynchronous)

This course provides a comprehensive understanding of the user design elements necessary in the creation of effective websites. Specific focus is paid to the purpose of driving engagement of a target audience, increasing conversion and driving revenue generation. This course covers the framework of technical skills needed to collate information and lead a development team, whether in-house or outsource, to create an engaging and effective website.
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What you will learn

Course Description

This course provides a comprehensive understanding of the user design elements necessary in the creation of effective websites. Specific focus is paid to the purpose of driving engagement of a target audience, increasing conversion and driving revenue generation. This course covers the framework of technical skills needed to collate information and lead a development team, whether in-house or outsource, to create an engaging and effective website.
Objectives
  • Understand organisational strategy, business goals, products and services
  • Develop UI/UX strategies in line with organisation strategies and market expectations
  • Create buyer personas for understanding target users and audience
  • Create a UI/UX prototype for a website using wireframing tools, modelling and execution strategies.
  • Establish a comprehensive UI/UX execution strategy
  • Create the metrics to measure the ROI of UI/UX projects

Target Audience

The targeted sector is any entrepreneur, B2C or B2B executive driven to develop new skills and knowledge in the eBusiness sector. 

Course Format

Asynchronous e-Learning
Webinar
Course Project
Case Study

Course Duration

7 Days

Certification

Professional Certificate in Digital Media

Dates

03/26/2022 - 04/01/2022