Website Development series

DMK103 - Social Media Management

Synchronous and Asynchronous
This course will cover the processes of developing consumer engagement and management strategies for an organisation. It will also cover how to leverage the mechanics of social media management including building strategic content creation schedules, tracking and automation of features, and analytics to effectively drive an organisation’s promotions, outreach, marketing and user engagement goals.
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What you will learn

Course Description

This course will cover the processes of developing consumer engagement and management strategies for an organisation. It will also cover how to leverage the mechanics of social media management including building strategic content creation schedules, tracking and automation of features, and analytics to effectively drive an organisation’s promotions, outreach, marketing and user engagement goals.
Objectives
  • Develop social media guidelines, policies, and procedures
  • Develop consumer engagement and management strategies
  • Understand social media operations management.
  • Develop social media engagement strategy
  • Establish content creation strategy including content calendar, and post management
  • Develop and manage marketing activities for an organisation
  • Understand the principles and best practices of social media campaign management
  • Establish metrics and monitoring processes to understand ROI of social media campaigns and activities

Target Audience

Minimum passed the equivalent of GCE ‘A’ levels

Course Format

Asynchronous eLearning
Webinar
Course Project
Case Study

Certification

Part of Professional Certificate in e-Business

Dates

05/07/2022- 05/14/2022
Minimum Requirements
Minimum Workplace Literacy Level 5 and Workplace Numeracy Level 5. Able to operate laptop and mobile devices, e.g. tablet or smartphone. Able to listen, speak, read, and write English competently. Have a general familiarity (be able to access and/or create an account) with social media platforms such as Facebook and Instagram. Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5. No work experience is required.